Cadence is the CRM for teams who are done arguing about whose spreadsheet is right. The pipeline updates itself, the forecast shows its work, and every deal tells you what it needs next.
No card. Import your pipeline in an afternoon. Leave whenever you like.
Running the pipeline at revenue teams of every shape
The product
Most CRMs are a database that bills you for the privilege of feeding it. Cadence is built around the deal, so the record, the forecast and the next action are the same object seen from three sides.
Calls, mail and calendar land on the deal without anyone typing them in, so the board you look at on Monday is the board that is actually true.
Commit, best case and pipeline are separated, weighted on how deals like this one have actually closed, and stamped every Friday so the number cannot quietly move.
Cadence watches the buying committee for you. When the person who signs starts reading, you hear about it that hour.
The moment a prospect replies, books, or asks to be left alone, the sequence ends. No more mail that reads like nobody was listening.
Every call is summarised against your own qualification framework, so a manager can see what happened without listening to an hour of it.
Fields, stages and rules are yours to change without a ticket, and a typed API means anything you cannot build here, you can build around it.
Forecasting
Commit is what your team will stand behind. Best case is what could still land. Pipeline is everything else. Cadence keeps the three apart, weights them on how deals like these have actually closed for you, and locks the snapshot so nobody can quietly move it on Monday.
Weighted pipeline, refreshed nightly and stamped every Friday
“Our commit number stopped being a negotiation. It is now just a number, and it is right.”
Verified customer review
“The board updates itself, so our pipeline review went from ninety minutes to twenty.”
Verified customer review
“We found out our champion had gone quiet before we lost the deal, which is the whole point.”
Verified customer review
Rated 4.9 across 300 reviews
Pricing
For a founding sales team of a few.
Billed every month
The plan most revenue teams settle on.
Billed every month
Many teams, many territories, an ops function.
Billed every month
Fourteen days free, your pipeline imported by our team, and a forecast you can read by Friday.